The Green CEO: Leadership that Drives Profit and Sustainability

There is more to consider in the sustainability impact of publishing a book than the recycle content of the paper on which it is printed. For this reason, careful consideration has gone into the format, printing, distribution and societal benefit of this book.


The Green CEO will first be published in paperback. The book contains business coaching questions in workbook type pages at the end of some chapters, and a soft covered book is more sustainable than a hard covered one, for the reader who wants to record ideas right in the book, and keep it as a reference tool. 

A more durable hard-cover version was to be printed for library use, however, an increasing number of libraries are electing to acquire electronic books, so no hard covered version will be published.

A Kindle version will follow the soft covered version. More and more readers are choosing this more sustainable publication option. Readers can record ideas generated from the workbook sections in a separate notebook or their computer. Current statistics show that a majority of readers who purchase an electronic book will also purchase a physical book if they like it and want to keep it long term. So both formats will be offered and the user can choose the option that best fits their sustainable use. 


The printed book will be printed on demand, although this will be seamless to the purchaser and the book will always be listed in stock, as the printing will be completed overnight and the book shipped direct to the customer the day following day of purchase. Due to this, we cannot say  which paper will be used for any specific copy of the book however, the printer uses multiple sustainable paper stocks from a Chain of Custody (CoC) Certification from:

  • Forest Stewardship Council™ license code FSC-C084699
  • Sustainable Forestry Initiative® if number SFI-00980
  • Programme for the Endorsement of Forest Certification™

This ensures the integrity of the paper in their printed books are from responsibly managed forests, according to the requirements of each of these certifications.


POD (Print-On-Demand) avoids wasteful warehousing of books, unsold/ overstocked/ wrong location inventories, and reduces returns. This reduces unnecessary shipping, handling, wasted paper, wasted energy, greenhouse gas emissions, pulping, and landfill overflow. The printer also makes print file transfers possible for future point-of-purchase (POP) printing as Espresso printing becomes more popular in retail stores. This will further reduce transportation.


Societal Benefits

1% of profits will be donated to Hawaii Electric Company Inc., "Sun Power for Schools" program. This program installs solar energy systems and promotes renewable energy education at public schools in my county. One of many programs to help make the Hawaiian Islands sustainable.

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